OUTLINE PERKULIAHAN

MATA KULIAH  : MANAJEMEN STRATEGI
K M K	     : 02--KP8155
S K S	     : 3 SKS
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Pertemuan	Pokok Bahasan
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I		Konsep dasar Manajemen strategi dan Model Manajement
		Strategi
	
II		Formulasi Strategi
	
III		Penilaian atas Exter-nal Environment & Environment
		Treath Opportunity Profile (ETOP)
	
IV		Industry Analysis & Strategic Advantage Profile (SAP)
	
V		Evaluasi atas Multinational environment
	
VI		Analisis Internal perusahaan : The Company profile &
		Strategic Advantage Profile (SAP).
	
VII-VIII	Formulasi Long Term objectives and grand strategies.
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			Ujian Tengah Semester (UTS)
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IX		Analisis dan pemilihan strategi
	
X		Implementasi Strategi
	
XI-XII		Structure, Leadership & Culture.
	
XIII+XIV	Strategic Control
	
XVI		Strategic management cases
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			Ujian Akhir Semester (UAS)
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Daftar Pustaka :
1. Business Policy and Strategic Management
   - Lawrence R. Jauch;
   - William F. Glueck
2. Strategic management By John A. Pearce II & Richard B. Robinson, JR.
3. Competitive Strategic, By Michael E. Porter
4. Strategic Management By Dess & Miller. 
5. Sumber Lain Sepanjang Memuat Pokok Bahasan tersebut di atas
6. Kasus Pemasaran Asli Indonesia Oleh Hermawan Kartajaya